ONE: a rollerblading magazine
July 21, 2006 by Jan Welch

ONE will be published six (6) times a year, on a bi-monthly basis. We plan to put out three issues by December: August, October, and December, with an emphasis on worming our way around release dates (scooting some forward, spacing one out) to allow the magazines to coincide with your need to promote BACK TO SCHOOL, HOLIDAY and SPRING releases.
ONE is working with RAT TAIL DISTRIBUTION to ensure maximum retail presence domestically. We expect to put our 64-Page FREE PREMIERE ISSUE into over 150 stores in the U.S., and our international partners will guarantee delivery in key foreign markets right from the start. If you are a retailer, we want to supply you with enough of our first copy so that no rollerblader in your area has an excuse not to pick it up. After all, this one is FREE.
ONE knows everyone is struggling, so thanks to our clean financial state and your advertising budgets we have designed a pricing plan to allow companies of all sizes to represent themselves in an international forum. Web rates are in the works.
ONE makes it possible for you to get your company on the back cover for $2,000 an issue; that’s only $1,000 per month. Some day soon we’re going to look back and think we were fucking crazy… but damn take advantage of it now. Here are the rates:
Back Cover: $2,000
Inside Front / Inside Back Cover: $1,500
Twp-page Spread: $1,750
Full Page Color Ad: $1,200
Half Page Color Ad: $700
Quarter Page Color Ad: $400
ONE wants to make your advertisement and our unique culture as accessible to the public as possible. That means we aim to have ONE available in NEWSSTANDS around the country by issue #2, and complete international NEWSSTAND distribution by HOLIDAY. However, we feel that our FREE PREMIERE ISSUE will be seen by just as many readers as the more FORMALLY distributed issues that it precedes. Also, posters, insertion ads and additional retailer incentive features will be available.
ONE is more than the rollerblading magazine you’ve come to expect. Featuring the finest rollerblading alongside compelling music coverage, inspired blade culture editorial, physical wellness training, and a look at everything else with which we intertwine, ONE is poised to present a new look of professionalism to our most beloved pastime.
ONE is made possible by the efforts of Wes Driver, Justin Eisinger, Ryan Schude, Chris Peel, and the way you feel rolling down the street on your wheels. Thanks rollerblading.
Visit the website at www.believeinone.com






This sounds like a magazine that is setting out on the path with its best foot foreward. I am very excited to see what’s next. CHEERS!!!
thanks rat tail… we